Its all about Money...Honey!!!

My favourite story of cricket is from another generation: In 1956, India defeated New Zealand in four days in a test match. The team, which was paid Rs 50 per day at the time, did not receive an allowance for the fifth day. When one of the players dared to ask a cricket official for an additional fifty rupees, he was curtly told: "Who asked you to win the match in four days!"

The world has changed for the good, since then. As the cricketers went under the hammer, one couldn't help thinking how dramatically the sport has been transformed. As business tycoons and film stars bid furiously for the big and not so big names in the game, a revolution seemed to be in the making. The sport finally was becoming a part of the great Indian bazaar.

Cricket, unlike a few other competitive sports, has been burdened with the myth that the men who play it do so for the “love” of the sport (I speak of world cricket…).While footballers were being traded places for millions, F1 drivers and Golfers were millionaires, cricketers were expected to bask in the sheer joy of playing the game. Which other sport would allow teams to play each other over five days, at the end of which there could be an "honourable" draw? Which other sport was played with such an insistence on the "rules" and "traditions" of the game? Soaked in romantic prose, cricket was branded for decades as the "gentleman's game".

In a way, all Indian sport has suffered in a model of socialism in which all big businesses were “evil” and sport was a only a distraction from professional activity. When did sports then, particularly cricket, start hogging the front page? From a feudal sport to being the great Indian dream, the transformation has been gradual and fuelled by the convergence of sports, entertainment and most importantly corporate India. 1983 victory was a landmark as it coincided with the onset of colour television and the sudden realization that cricketers are commodities (marketable…).From Kapil’s shaving cream ad (“Palmolive ka jawab nahin”…remember) to Dhoni’s hair gel to music endorsements ???(Royal Stag…mega music…just in case u wavered J), it’s come a really long way.

The IPL, as I see it, is a brilliant example of the 21st century business enterprise. It may have raised eyebrows as to whether its worth the hype, but, I would definitely like to give it the benefit of doubt. After all, do we want to slip back to the era where talented cricketers were treated as daily wage labourers and expected to pay obeisances to the officials for being selected? Or do we want to see the talented cricketers demand their rightful place in the market? Talent should never come and most importantly “go” for cheap…