Good ads need to be followed up with ground work

Many would not have missed the huge re-branding exercise been carried out by Canara Bank. At the heart of the campaign is the new logo (shown below)

My first rendezvous with the campaign was through a hoarding ad, specifically the one shown below (reconstructed)

This is one of the most superbly executed ads I have seen in recent times. The beauty is the manner in which the ad brings life to the logo.

Father represents blue triangle and daughter the yellow one. The entangled sides now become the bonded arms. Even the size of triangles are different showing one cares for the other. If one has read 'Da-Vinci code', one would recall that top ended triangle represents male & inverted triangle represents the female. Again the characters in the ad match it.

The campaign aims to attract young India, probably more so children of existing customers. But no matter how good an ad campaign is, unless it is backed up by ground action, it is deemed to fail. Now, visiting Canara Bank branch is usually a traumatic experience(no exaggeration here), once again proved to me by my brother's recent visit to the bank. I have no idea what back-end initiative does Canara Bank have to fulfill the promises made in the campaign, but if it does succeed, it would be something worth noting.

PS: This is kind of disclaimer. "I have an account in Canara Bank".